The Problem
Yahoo needed to make a bold, memorable impact at Cannes Lions—cutting through the noise of countless brand activations to connect with key clients and showcase their creative leadership. The brief was to build on the previous year’s success and deliver an environment that felt distinct, engaging, and totally "Yahoo".

The Solution
I worked closely with the creative team to design a vibrant visual identity for the Yahoo Oasis—bringing to life a space that felt both inspiring and effortlessly on-brand. From large-scale environmental graphics to playful details across print and digital touchpoints, my focus was on creating a cohesive, characterful experience that invited people in, sparked conversation, and left a lasting impression.